Performance Marketing Support Manager Job at Newcastle

About the Job:

We are thrilled to present a special opportunity for a Performance Marketing Support Manager to work with Greggs’ Planning and Performance Team.
You will be instrumental in developing our performance marketing strategy for both established and new channels in this capacity. You’ll collaborate closely with internal departments and agency partners to carry out performance marketing initiatives on a variety of channels. Among the duties are overseeing daily performance marketing operations, maximizing campaign effectiveness, and carrying out testing and education programs.
You will work closely with the Performance Manager – Digital Media as a vital element of our recently formed team to create and carry out media plans targeted at promoting brand and commercial growth. The ideal applicant will be well-versed in performance marketing platforms, have good analytical abilities, and have expertise delivering digital media.
In exchange, you’ll get the chance to contribute to expanding teams and work on interesting initiatives. You’ll get more knowledgeable about upcoming platforms and improve your abilities in digital media and performance marketing channels. Working together with cross-functional teams will be crucial to advancing our knowledge of and application for performance marketing.
You must successfully combine managing outside agencies with practical implementation in order to succeed in this position. Making decisions and developing engaging performance narratives for stakeholders will require strong analytical abilities and the capacity to understand customer behavior across media.

What we can provide for you is:

1. Pay of about £30,000, depending on expertise.
2. One extra floating day + 25 days (5 weeks) of prorated yearly leave, which increases with service.
3. A management bonus plan that could reimburse up to 10% of your pay.
4. 10% of annual profits is given to employees who have worked for six months or longer.
5. Subsidized and free private health insurance for dependents.
6. A permanent health insurance plan to supplement income.
7. Automatic participation in the Greggs pension plan, which offers tax benefits and employer contributions.
8. A pension plan with defined contribution administration.
9. A death in service benefit that is four times your income per year.
10. Get a colleague discount of up to 50% on Greggs merchandise.
11. Share savings plans that provide shares in Greggs at a discount.
12. Possibilities for study and development as well as career advancement.
13. Employee Assistance Program offering a mobile app and a free, private assistance helpline.
14. Benefits and savings, such as discounts on digital gift cards and lifestyle packages.
15. The Cycle to Work program.
16. A dedication to environmental and community responsibility.
17. Colleague networks for exchanging insights, criticism, and encouragement.

About the Role:

1. A full-time job with room for flexibility.
2. Stressing the importance of work-life balance and offering flexibility in line with job requirements.
3. The position is located in Greggs House, Newcastle upon Tyne, NE12 8B, and it should be reachable in one hour.

As a Performance Marketing Support Manager,
your responsibilities will include:

1. Oversee the distribution of sponsored content on various digital channels, including Meta, Google Ads, Apple Search Ads, and others.
2. Keep an eye on performance marketing measures, such as CPCs, CPAs, and CPMs, on a daily basis to see patterns and modifications.
3. Ensure that internal stakeholders understand the impact of your activities by providing them with frequent updates on the delivery of performance marketing across platforms.
4. Support the administration and monitoring of media programs and purchase orders (POs).
5. Work together with internal teams, media agencies, and outside partners to guarantee the best possible execution of performance marketing campaigns on a range of channels.
6. Use cross-functional cooperation to match campaign-specific and always-on performance marketing with business priorities.
7. Create and put into action best-practice performance marketing plans, making sure they complement overarching messaging and organizational goals.
8. Make use of analytics technologies to extract useful information, enhance performance, and mentor other teams.
9. Run optimization and A/B testing tests using performance marketing channels, exchanging results with pertinent parties for planning purposes.

About You:

1. Prior experience organizing and delivering digital media across a range of channels.
2. Expertise in creating and refining campaigns through a variety of media.
3. A desireable background in agency management.
4. Proficient in both written and spoken communication.
5. Proficient in data analysis, at ease with comprehending marketing performance.
6. The ability to manage several deadlines and priorities in an organized manner.
7. Capacity to influence and collaborate with effectiveness at all levels and in all roles.
8. It is preferred to have experience with mobile measuring platforms and analysis tools.
9. Preferential certifications, like Meta Blueprint and Google Ads.

Salary: depending on experience, around £30,000 per year.