Digital Marketing Executive in Newcastle-upon-Tyne

Website Parkdean Resorts

About the Job:

Encourage the implementation of digital marketing strategies to help businesses reach their objectives in terms of holiday and caravan sales. Using digital marketing, increase website traffic and improve conversion rates, with a focus on Paid Search and Paid Social channels.

Job Description:

1. Help the Head of Digital Marketing create and implement successful PPC strategies that meet predefined goals and budgets.
2. To guarantee ideal volume, CPA, ROAS targets, and efficient cost control, closely oversee online agencies.
3. Align corporate objectives and market trends with the planning and execution of PPC and Paid Social spending for each channel.
4. Analyze insight data, track sponsored digital channel performance versus goals, and offer suggestions for enhancing performance.
5. Analyze and report on the results of programmatic display, paid social, and paid search campaigns utilizing tools like Meta Business Manager, Google Ads, Google Analytics 360, and other internal reporting tools.
6. In order to maximize clickthrough rate, quality score, cost per click, conversion, and traffic, track and apply continuous testing of advertising content across several channels and platforms.
7. Work together with the Organic Social team to create compelling paid social media advertising content.
8. Ensure that all Paid Search, Paid Social, and Display creative and campaigns are priced and promoted accurately.
9. Analyze keyword performance in PPC campaigns in-depth to find chances for conversions, traffic, and cost savings.
10. Utilize test-and-learn procedures in PPC, Paid Social, and Programmatic Display advertising to improve lead generation, conversion, and brand recognition.
11. Provide briefs to digital agencies regarding trade requirements, campaign, reporting, and performance.
12. Establishing audiences for focused campaigns requires testing and implementing the usage of first-party data in campaigns.
13. When needed, assist the SEO Manager in completing projects including better website content.
14. Make sure that all activities’ volume and value measurements are accurately tracked, monitored, and sent to the marketing director and head of digital marketing once a week.
15. Provide succinct and straightforward recommendations for upcoming projects in your digital campaign assessments, which you should develop and distribute on time for all marketing endeavors.
16. Work together with the larger marketing team to make sure that online activities are executed in a timely and coordinated manner in order to optimize brand exposure and reservations for all Parkdean Resorts companies.
17. Keep up of developments in the field of digital marketing and share them with important team members on a regular basis to make sure everyone is aware of the most recent procedures and suggestions for Parkdean Resorts.
18. To ensure that safe working practices are followed at all times, keep up to date knowledge and awareness of the company’s health and safety policies and procedures.
19. Make sure that the firm values are reflected in both your behavior and that of others.

Person Specification:

1. Having a professional degree or other equivalent certification, as well as proven expertise in digital marketing.
2. More than three years of expertise in digital marketing, including a solid grasp of programmatic display, paid social media, and PPC.
3. Previous experience working with digital agencies.
4. Proficient use of Microsoft Excel.
5. Knowledge and proficiency with Google AdWords and Analytics.
6. Exhibits a strong numerical and analytical thinking.
7. Outstanding capacity to decipher and evaluate complex data and convert it into recommendations that can be put into practice.
8. Ability to convey intricate information and insights in ways that are simple to comprehend.
9. An extraordinary focus on detail.
10. Excellent member of a team.

Base pay:

£27,500 – £29,741 per year

To apply for this job email your details to info@stunited.org


You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.

Digital Marketing Executive in Newcastle-upon-Tyne - Stunited.org

To apply for this job email your details to info@stunited.org


You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.

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Parkdean Resorts

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