How to build an individual brand on LinkedIn?

With over 600 million users across the world, LinkedIn is referred to as the largest professional network on the earth. If you are seriously thinking about building your career and want professional advancement, you need to have an optimized and up-to-date LinkedIn profile. However, with the growing competition out there, how can you catch the attention of talent spotters? The current segment elucidates certain ways to increase your distinctness and visibility among others that can be done by forming a cohesive, compelling individual brand on LinkedIn.

How to build a personal brand?

Select an appropriate profile picture for building individual brand on LinkedIn 

Your profile picture can be referred to the name card on LinkedIn. It is how visitors to your page are first introduced to you and it manages their impressions from the beginning. It is important to remember that this is the first mark and impact visitors will get from your page. In case you do not have a professional photo to use, then it is advisable to invest some time to get it right. You can consider some short tips to start with: it is important to ensure that your profile picture is recent; your face needs to take up roughly 60% of the space to make it more prominent, wear professional attire that you would wear to work, and smile with your eyes.

Add a background photo

The segment of the background photo in the LinkedIn profile can be considered to be the second visual component that is right at the top. Certainly, it grabs the attention of people, helps in setting the context showing a little more about your interests/passion and about things that matter to you. Above all else, an appropriate background photo helps your page to gain the edge and stand out, draw attention and stay remarkable.

Build an eye-catching headline

The headline section in your LinkedIn profile is placed right below your name and is the first thing visitors to your page will read. The default settings shall fill in this section with the current position that you have mentioned and that is quite alright for starters, however, it can be filled in with whatever you want. No hard and fast rule mentions that the headline at the top of the profile can be only a job title/designation. Therefore, you can use the headline segment effectively to express a bit more regarding your role, how you perceive your role, reasons why you do what you currently do, and your purpose and aims. In this segment, you have 120 characters to use, therefore you can think about something to write that matches with you and highlights your distinctness? You can think of it as a poster advertisement for you. In place of merely listing your job title, you can state your forte and how you assist your employer or customers. It is sensible to keep in mind the target audience while filling in this section.

Craft a remarkable summary and turn it into your story

Your summary is an excellent opportunity to tell your story to people, therefore do not use it merely to record your skills or the previous and current job titles. It is advisable to explain in detail what skills you acquired while working, the reason why those acquired skills matter, and how these skills can help in making a difference to the place where you work or to the people with whom you work. The LinkedIn summary provides you the chance to frame your story and present it to people. Your LinkedIn summary can essentially be a lengthier form of your headline. In this segment, you have 2,000 characters to fill in and in this space, you can delve deeper and concentrate on what you do well and what results can you bring to a potential employer. You can try to invest some more time to try some drafts, review and edit it a few times and then run your LinkedIn summary.

Highlight your experience that builds your individual brand on LinkedIn

Add pertinent work and training experiences – You must keep the profile on LinkedIn updated with all the experiences that fall in line with your present career goals. You can also think about adding media to present a quick entree to your work folder. It is advisable to include the jobs that you consider to be relevant to your present career goals and make use of two to four exciting and striking bullet points for each job that you mention. Additionally, you can apply good action words to indicate not just what you undertook, but also what you achieved in each role. The main aim is to show the effect that you have made, the transformation you have gone through, the initiatives you have led, and the outcomes that you have finally delivered.

Add pertinent skills to develop individual brand on LinkedIn 

A list of appropriate and pertinent skills on your LinkedIn profile can assist you in displaying your capabilities to people, for example, peers, and recruiters. It can help others to comprehend your strengths. After filling in your skills section, your connections can endorse the skills. Endorsing your skills shall increase the overall possibility of you being noticed for opportunities associated with the skills that you possess. Additionally, you can also take assessments for the listed skills on your profile to show your level of expertise.

Request recommendations from your connections

First, you think of all the people you were associated with within your professional field and have developed a good working relationship with them in the past. While you edit your profile, you get a link to click that states Ask for Recommendations. You can click on it and pick what you would want to be endorsed for and can select a list of individuals from your contacts. Thereafter, send it in the hope you will receive some remarkable feedback. An endorsement is given to recognize or speak well of a connection. There is no restriction to the total number of recommendations you can ask for. When you agree to take a recommendation written by contact, it becomes automatically visible to your network set-up by default. You can also conceal recommendations or approvals that you consider to be unfitting for your professional objectives.

Stay active

LinkedIn is not just an online resume but also is a networking social media platform. That implies that to derive the maximum benefits out of it, it is important to stay active. Inspect what other individuals are posting, grab their attention with thoughtful remarks, and like and share posts that you think to be useful or the ones that align with your interests.

Express your appetite for learning

When you undertake a course on LinkedIn Learning, you get a chance to add a course certificate to your profile. You can also send updates regarding your learning to your network if you want. This is how you can express your desire to constantly upskill and upgrade yourself to meet the changing requirements of the industry.

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