• Posted by Sachit Kapoor on June 29, 2023 at 11:07 am

    BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

    Sachit Kapoor replied 1 year ago 1 Member · 0 Replies
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