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Content Marketing Specialist
Job Description:
A Content Marketing Specialist is responsible for creating, managing, and distributing valuable content to attract and engage a clearly defined audience, ultimately driving profitable customer action.
Key Responsibilities:
- Develop and manage content strategies across blogs, social media, and email campaigns.
- Write and optimise content for SEO and audience engagement.
- Analyse content performance and adjust strategies to maximise reach and impact.
- Collaborate with design, SEO, and digital teams to ensure content consistency and brand alignment.
Skills Required:
- Excellent writing, editing, and storytelling skills.
- Proficiency in content management systems (CMS) like WordPress.
- Understanding of SEO, social media trends, and analytics tools.