Turn Data into Growth: Marketing Data Analyst Job Opportunity in the United Kingdom! 

Turn Data into Growth: Marketing Data Analyst Job Opportunity in the United Kingdom!

Are you passionate about transforming complex data into meaningful, actionable insights? Then this is for you! We have exciting Marketing Data Analyst Job Opportunity in the United Kingdom roles open at B&M Retail in Liverpool (L24 8RJ). As one of the UK’s fastest-growing retailers, we are actively looking for an analytical thinker who is ready to help us shape smarter marketing decisions and drive real business impact.

Your Role

As a Marketing Data Analyst, you will gather, analyze, and interpret data from a variety of sources. This will include market research, customer behavior, campaign results, and partner information. Your insights, therefore, will directly guide our marketing performance, campaign effectiveness, and overall business growth.

Key Responsibilities

Your core responsibilities will include:

• Data Collection: You will collect and consolidate data from various platforms, such as Google Analytics, YouGov, Kantar, banking partners, sales reports, and other internal or external sources.
• Complex Analysis: You will analyze complex datasets to identify crucial trends, patterns, and growth opportunities that will directly guide our buying, marketing, and strategic decisions.
• Reporting & Visualization: You will develop clear dashboards, visual reports, and presentations to effectively communicate your insights to senior stakeholders.
• Performance Monitoring: You will monitor and evaluate marketing performance and Return on Investment (ROI) across various channels, including Out-of-Home (OOH), digital, CRM, social, web, PR, and influencer campaigns.
• Strategic Recommendations: You will make data-driven recommendations to optimize marketing spend and enhance campaign strategies.
• Process Improvement: Finally, you will suggest improvements to data processes, reporting tools, and analysis techniques to boost efficiency.

What You’ll Need

We are looking for someone who brings:

• Strong analytical and problem-solving skills, with the ability to interpret large, complex datasets effectively.
• Hands-on experience with Excel, Google Analytics, YouGov, Kantar, or similar data platforms.
• A solid grasp of statistical concepts and the ability to translate them clearly for both technical and non-technical teams.
• A good understanding of marketing principles and multi-channel marketing tactics, covering digital, CRM, social, web, PR, and influencers.
• Previous experience in marketing, retail, financial services, or other consumer-focused sectors.

Perks

We value our team members and offer some great benefits:

• Employee Discounts: You’ll receive an attractive employee discount for purchases made in B&M stores.
• Exclusive Access: You’ll gain access to a colleague portal featuring discounts for top retailers, hospitality venues, and more!
• Inclusive Environment: You’ll be part of a diverse, inclusive workplace where your ideas genuinely matter.

If you’re ready to turn data into compelling growth stories and help us shape the future of marketing at B&M, we definitely want to hear from you!

Apply today and be a key part of our exciting journey! 👉

B&M Retail is proud to be an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all our colleagues.