Events from February 15, 2021 – January 4, 2023 › Research ›

Assistant Digital Marketing Manager

Job Description:

An Assistant Digital Marketing Manager supports the planning, execution, and optimisation of digital marketing strategies to increase online brand visibility and drive customer engagement.

Key Responsibilities:

Assist in managing SEO, PPC, social media, email marketing, and website content strategies.
Monitor and analyse campaign performance to recommend improvements.
Coordinate with creative, content, and external digital agencies.
Stay up-to-date with digital trends and competitor activities to support decision-making.

Skills Required:

Strong organisational and multitasking abilities.
Proficiency in digital marketing tools like Google Ads, Google Analytics, and CRM platforms.
Strong communication and reporting skills.

Influencer Marketing & Management Training Consultant

Job Description:

An Influencer Marketing & Management Training Consultant designs and delivers training programs focused on influencer partnerships, campaign management, and best practices to help businesses maximise their influencer marketing strategies.

Key Responsibilities:

Develop and conduct training sessions on influencer outreach, campaign planning, and performance tracking.
Guide organisations on selecting the right influencers aligned with their brand values.
Provide frameworks for building long-term influencer relationships.
Evaluate training effectiveness and update materials to reflect current trends.

Skills Required:

In-depth knowledge of influencer marketing platforms and social trends.
Strong presentation, training, and stakeholder management skills.
Experience with campaign measurement tools and social media analytics.

Marketing Analyst

Job Description:

A Marketing Analyst gathers, interprets, and analyses data to assess the effectiveness of marketing campaigns and strategies, providing actionable insights to improve business performance.

Key Responsibilities:

Collect and analyse data from campaigns, customer feedback, and market trends.
repare reports and dashboards using tools like Google Analytics, Excel, or Power BI.
Provide actionable recommendations to optimise marketing strategies and ROI.
Work closely with digital, content, and sales teams to align data-driven strategies.

Skills Required:

Strong analytical and critical thinking abilities.
Proficiency in data analysis tools and platforms like Google Analytics, Tableau, or SQL.
Excellent communication skills to present findings clearly to stakeholders.

Social Media Manager

Job Description:

A Social Media Manager is responsible for building and managing the organisation’s social media presence to increase brand awareness, engagement, and lead generation.

Key Responsibilities:

Plan, create, and schedule engaging content across social platforms like Instagram, LinkedIn, TikTok, and X (Twitter).
Monitor social media trends, community feedback, and competitor activities.
Manage paid social campaigns to drive traffic and conversions.
Track performance metrics and prepare social media reports.

Skills Required:

Strong knowledge of social media platforms, algorithms, and tools like Hootsuite or Buffer.
Creativity, visual storytelling, and audience engagement expertise.
Ability to analyse data and adjust strategies accordingly.

Content Marketing Specialist

Job Description:

A Content Marketing Specialist is responsible for creating, managing, and distributing valuable content to attract and engage a clearly defined audience, ultimately driving profitable customer action.

Key Responsibilities:

Develop and manage content strategies across blogs, social media, and email campaigns.
Write and optimise content for SEO and audience engagement.
Analyse content performance and adjust strategies to maximise reach and impact.
Collaborate with design, SEO, and digital teams to ensure content consistency and brand alignment.

Skills Required:

Excellent writing, editing, and storytelling skills.
Proficiency in content management systems (CMS) like WordPress.
Understanding of SEO, social media trends, and analytics tools.