Digital Marketers are the storytellers of the digital age – connecting brands with audiences through creativity, strategy, and data.
In this event, you’ll learn what digital marketing entails, explore the channels and tools marketers use every day, and see how leading companies craft campaigns that capture attention and drive results. This session will help you understand how digital marketing powers business in today’s connected world.
Speaker: Ksenia Barton, Product Marketing Communications Lead
Ksenia Barton leads product marketing communications at TikTok, where she shapes how product stories are told across channels to both educate and inspire users and partners. Skilled in translating product strategy into compelling narratives, she ensures clarity, relevance, and connection in all messaging.
Event Overview
Step inside the world of Digital Marketing for an introduction on how great campaigns come to life.
01 The Role of a Digital Marketer: Understand how marketers create strategies that connect with audiences and deliver tangible results.
02 Real-World Application: Explore SEO, paid media, social, and analytics tools used by top marketing teams.
03 Adding Marketing Skills to Your Toolkit: Learn how BrainStation’s learning paths can help you confidently apply digital marketing skills in your work and prepare you for the next era of digital transformation.