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Sep 30

AI in Marketing Workshop

Name: AI in Marketing Workshop
Start: 2025-09-30T09:00:00+01:00
End: 2025-09-30T13:00:00+01:00
Location: Weston Homes Stadium

September 30 @ 9:00 am - 1:00 pm

Event Navigation

Hands-on session designed to equip you with practical tools to harness AI, outpace competitors, and drive real results with your marketing.

On 30th September 2025, from 9am to 1pm at Peterborough Football Stadium, we are hosting the AI in Marketing Workshop. This is a hands-on session designed to equip you with practical tools to harness AI, outpace competitors, and drive real results in a rapidly evolving landscape.

What you will discover on the day:

✅ AI in Marketing Overview: Beginner-to-Intermediate Essentials – Elevate Your Strategy Past Prompt Engineering and Simple Tools

✅ Lead Generation in the AI Era: Proven Tactics for B2B and B2C Success

✅ Optimising for AI Search Models – The Future of Search Marketing

✅ Under the Hood: How to Build, Secure and Implement AI That Actually Works

You will gain expert insights from:

✨ Jamie Stenton – Digital Marketing Specialist at leading agency Lilac James

✨ Tim Davies – AI Automation Leader at Projekt Rising

✨ Brett Allard – Software Architect, Full-Stack Engineer, and Website Designer at Get Amplified

Details

Date:: September 30
Time:: 9:00 am - 1:00 pm
Website:: https://www.eventbrite.com/e/ai-in-marketing-workshop-tickets-1556465112049

Venue

: Weston Homes Stadium
: London Road, Peterborough, PE2 8AL
Peterborough, PE2 8AL GB + Google Map

Organizer

: Lilac James
: View Organizer Website

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Project Scheduler

Job Description:

Specialises in creating, maintaining, and updating detailed project schedules to ensure timely project delivery.

Key Responsibilities:

Develop and manage project timelines using scheduling software.
Identify scheduling conflicts and propose solutions.
Communicate schedule updates to the project team and management.
Monitor resource availability and task dependencies.

Skills Required:

Proficiency in Microsoft Project, Primavera, or equivalent tools.
Strong analytical and planning skills.
Ability to handle complex scheduling for multi-phase projects.

Risk Management Assistant

Job Description:

Assists in identifying, analysing, and monitoring project risks to support successful project delivery.

Key Responsibilities:

Help develop risk registers and maintain risk documentation.
Assist in tracking mitigation plans and reporting potential risks.
Support risk assessment workshops and stakeholder discussions.
Analyse risk trends and prepare risk management reports.

Skills Required:

Good analytical and problem-solving skills.
Familiarity with project risk management software.
Strong organisational and reporting abilities.

Change Management Coordinator

Job Description:

Supports project teams in managing organisational change initiatives and ensuring smooth transitions during process or system updates.

Key Responsibilities:

Assist in developing change management strategies and plans.
Coordinate training, communications, and stakeholder engagement activities.
Track adoption rates and feedback related to the change process.
Support risk mitigation and resistance management efforts.

Skills Required:

Strong communication, planning, and facilitation skills.
Familiarity with change management frameworks (e.g., ADKAR).
Ability to work with cross-functional teams.

Project Coordinator Intern

Job Description:

Provides administrative and logistical support to project teams, ensuring smooth day-to-day operations of ongoing projects.

Key Responsibilities:

Schedule meetings, prepare project reports, and maintain project files.
Track project milestones and deadlines.
Coordinate communication between project stakeholders.
Assist in resource allocation and budgeting tasks.

Skills Required:

Excellent attention to detail and organisation.
Familiarity with Microsoft Office Suite and project management platforms.
Strong written and verbal communication skills.

Assistant Project Manager

Job Description:

Supports the Project Manager in planning, executing, and closing projects while ensuring tasks are completed on time and within budget.

Key Responsibilities:

Assist in creating project plans, schedules, and documentation.
Monitor project progress and update stakeholders regularly.
Coordinate team meetings and follow up on action items.
Support risk assessment and issue resolution processes.

Skills Required:

Strong organisational and multitasking abilities.
Proficiency in project management tools like Monday.com, Asana, or MS Project.
Good communication and problem-solving skills.

Inside Sales Representative

Job Description:

Conducts sales remotely via phone, email, and online meetings, focusing on converting inbound leads and managing accounts.

Key Responsibilities:

Respond to sales inquiries and follow up with potential customers.
Conduct virtual product demos and consultations.
Manage the sales pipeline using CRM software.
Collaborate with marketing and support teams to improve conversions.

Skills Required:

Strong verbal communication and digital sales skills.
Ability to build rapport and trust remotely.
Experience with online sales platforms and tools.

Retail Sales Associate

Job Description:

Supports customers in a retail setting, offering product guidance and ensuring a positive shopping experience.

Key Responsibilities:

Greet and assist customers with inquiries.
Recommend products based on customer needs.
Manage POS transactions and stock levels.
Handle returns and resolve complaints professionally.

Skills Required:

Strong customer service and communication skills.
Basic knowledge of retail operations and merchandising.
Ability to work in a fast-paced, target-oriented environment.

Account Manager

Job Description:

Manages and nurtures client accounts to ensure customer satisfaction and repeat business.

Key Responsibilities:

Serve as the main point of contact for assigned clients.
Understand client needs and offer tailored solutions.
Ensure timely delivery of products/services.
Identify upselling or cross-selling opportunities.

Skills Required:

Strong relationship management and problem-solving skills.
Ability to handle multiple accounts simultaneously.
Knowledge of B2B or B2C sales practices.

Sales Development Representative

Job Description:

Focuses on lead generation and early-stage customer engagement to support the sales pipeline.

Key Responsibilities:

Qualify inbound and outbound leads for the sales team.
Schedule meetings and demos for senior sales staff.
Research prospects and tailor outreach for engagement.
Maintain CRM with accurate lead data.

Skills Required:

Strong interpersonal and research skills.
Comfortable with cold outreach and objection handling.
Familiarity with HubSpot, Salesforce, or similar tools.

Sales Executive

Job Description:

Responsible for identifying new sales opportunities, closing deals, and building strong client relationships to drive revenue growth.

Key Responsibilities:

Identify and pursue potential customers through calls, emails, and networking.
Deliver compelling product or service presentations.
Negotiate terms and close sales deals.
Maintain relationships with existing clients and upsell when possible.

Skills Required:

Excellent communication and persuasion skills.
Strong understanding of customer relationship management (CRM) systems.
Target-driven and motivated by performance metrics.

Tax Assistant

Job Description:

Assists in the preparation and filing of tax documents, supporting compliance with HMRC regulations for individuals and businesses.

Key Responsibilities:

Assist with the preparation of VAT returns and corporate tax computations.
Maintain tax records and ensure deadlines are met.
Liaise with clients or departments to gather tax-related data.
Help respond to HMRC queries or audits.

Skills Required:

Basic understanding of UK tax laws and compliance.
Good numeracy and organisational skills.
Familiarity with TaxCalc, CCH, or IRIS software.

Junior Financial Analyst

Job Description:

Provides financial analysis support by collecting data, identifying trends, and contributing to financial planning and forecasting activities.

Key Responsibilities:

Prepare reports on revenue, expenses, and profitability.
Analyse past financial performance and assist in forecasting.
Create charts and models to support business decisions.
Work with the finance team on budgeting and variance analysis.

Skills Required:

Strong Excel, data visualisation, and analytical skills.
Understanding of financial statements and ratios.
Familiarity with Power BI, Tableau, or similar tools is a plus.

Accounts Payable Clerk

Job Description:

Responsible for managing outgoing payments and maintaining records related to company expenses and vendor accounts.

Key Responsibilities:

Process and verify purchase orders, invoices, and payments.
Reconcile accounts payable transactions and resolve discrepancies.
Maintain accurate financial records and supplier files.
Assist in month-end closing and reporting.

Skills Required:

Good understanding of accounting systems and payable processes.
Experience with software like Sage or Xero.
High attention to detail and time management.

Assistant Investment Analyst

Job Description:

Assists senior analysts in researching and evaluating investment opportunities to support informed financial decisions.

Key Responsibilities:

Collect and analyse financial data, market trends, and company performance.
Prepare investment reports and presentations.
Monitor financial news and assist in risk assessments.
Support the development of investment models.

Skills Required:

Strong analytical and research skills.
Proficiency in Excel and financial modelling tools.
Knowledge of stock markets, bonds, and investment vehicles.

Finance Assistant

Job Description:

Supports the finance team with day-to-day financial operations, ensuring accurate record-keeping and assisting in budgeting and reporting processes.

Key Responsibilities:

Process invoices, payments, and expenses.
Assist in maintaining accurate financial records and ledgers.
Reconcile bank statements and support month-end reporting.
Help with budget tracking and forecasting.

Skills Required:

Basic accounting knowledge and attention to detail.
Proficiency in tools like Xero, Sage, or QuickBooks.
Strong Excel and numerical skills.

Business Intelligence (BI) Analyst

Job Description:

A BI Analyst transforms raw data into meaningful business insights using reporting tools and dashboards to support strategy and operations.

Key Responsibilities:

Design, develop, and maintain BI dashboards and reports.
Monitor key performance indicators (KPIs) and business metrics.
Conduct in-depth data analysis to support operational and strategic decisions.
Train stakeholders on BI tools and reporting systems.

Skills Required:

Expertise in Power BI, Tableau, or Looker.
Strong SQL and data visualisation skills.
Ability to translate business needs into data solutions.

Data Engineer

Job Description:

Data Engineers design and maintain the infrastructure that supports the collection, storage, and analysis of large datasets.

Key Responsibilities:

Develop and manage data pipelines and ETL processes.
Build data architectures for efficient storage and retrieval.
Ensure data integrity, security, and availability.
Collaborate with data scientists and analysts to meet data needs.

Skills Required:

Proficiency in Python, SQL, Apache Spark, Hadoop, and cloud platforms.
Strong problem-solving and data modelling skills.
Experience with large-scale databases and real-time data processing.

Data Analyst

Job Description:

Data Analysts focus on gathering, interpreting, and presenting data to help businesses make informed decisions.

Key Responsibilities:

Collect, clean, and structure data for analysis.
Produce dashboards, visualisations, and performance reports.
Identify trends and insights that inform strategic decisions.
Collaborate with teams to address data gaps and reporting needs.

Skills Required:

Proficiency in Excel, SQL, and visualisation tools like Tableau or Power BI.
Strong analytical and critical thinking skills.
Ability to communicate data insights to non-technical stakeholders.

Assistant Business Analyst

Job Description:

An Assistant Business Analyst helps in collecting and analysing data to support business process improvements and strategic planning.

Key Responsibilities:

Assist in gathering business requirements and conducting data analysis.
Prepare reports and support decision-making processes.
Help document workflows and operational procedures.
Liaise with internal teams to support project goals.

Skills Required:

Strong proficiency in Excel, PowerPoint, and basic data tools.
Good analytical and problem-solving skills.
Strong communication and stakeholder coordination abilities.

Data Scientist

Job Description:

Data Scientists analyse large volumes of complex data to discover actionable insights and support business decision-making through predictive and prescriptive modelling.

Key Responsibilities:

Build machine learning models and predictive algorithms.
Extract, clean, and analyse big datasets from various sources.
Present data-driven recommendations using visualisation tools.
Collaborate with stakeholders to solve business challenges using data.

Skills Required:

Proficiency in Python, R, SQL, and machine learning libraries.
Strong knowledge of data mining and statistical analysis.
Experience with visualisation tools like Power BI, Tableau, or Google Data Studio.

Talent Acquisition Coordinator

Job Description:

Plays a key role in managing recruitment logistics and supporting hiring teams in attracting top talent efficiently.

Key Responsibilities:

Coordinate job postings across platforms and schedule interviews.
Maintain candidate databases and provide timely updates to hiring managers.
Support employer branding initiatives and recruitment campaigns.
Assist in onboarding and candidate experience management.

Skills Required:

Strong communication and interpersonal skills.
Proficiency in applicant tracking systems (ATS).
Organised with a focus on candidate experience.

HR Compliance Officer

Job Description:

Ensures that all HR operations adhere to legal and regulatory standards, supporting risk management and internal audits.

Key Responsibilities:

Monitor and enforce compliance with employment laws and HR policies.
Conduct audits of HR processes and records.
Assist in policy development and employee handbook updates.
Train staff on HR compliance and ethical practices.

Skills Required:

Strong knowledge of UK employment law and HR compliance standards.
Attention to detail and documentation skills.
Experience with HRIS and policy documentation tools.

Assistant Fundraising Officer

Job Description:

Supports fundraising campaigns and activities for the organisation, focusing on donor engagement and partnership coordination.

Key Responsibilities:

Assist in planning and organising fundraising events or digital campaigns.
Communicate with donors and stakeholders for outreach and reporting.
Maintain fundraising databases and monitor donor trends.
Help prepare grant proposals, sponsorship decks, and reports.

Skills Required:

Strong communication and writing skills.
Organisational ability and attention to detail.
Familiarity with fundraising tools like JustGiving or GoFundMe.

Intern HR Executive

Job Description:

Provides administrative and operational support to the HR department while gaining hands-on experience in recruitment, employee services, and HR systems.

Key Responsibilities:

Assist in posting job ads, screening CVs, and scheduling interviews.
Support onboarding processes and employee file management.
Help organise HR events, training, and internal communications.
Maintain HR documents and update internal databases.

Skills Required:

Good organisational and communication skills.
Basic knowledge of HR functions and systems.
Eagerness to learn and contribute to team objectives.

Assistant HR Manager

Job Description:

Supports the HR Manager in overseeing day-to-day HR operations, managing employee relations, and ensuring HR policies and compliance are upheld.

Key Responsibilities:

Assist in recruitment, onboarding, and training processes.
Maintain employee records and ensure policy compliance.
Support employee engagement, grievance handling, and performance reviews.
Coordinate with departments for staffing and organisational needs.

Skills Required:

Strong understanding of UK employment law and HR practices.
Excellent communication and problem-solving skills.
Proficiency in HR software like Zoho People, BambooHR, or SAP.

Market Research Analyst

Job Description:

Conducts detailed research to identify growth opportunities, assess market trends, and provide insights that inform business development strategies.

Key Responsibilities:

Collect and analyse market, competitor, and customer data.
Identify industry trends, gaps, and potential growth areas.
Prepare reports to support sales and marketing strategies.
Work with business development teams to validate lead quality and market entry strategies.

Skills Required:

Strong analytical and critical thinking skills.
Proficiency in research tools and data analysis software.
Ability to present research findings clearly and concisely.

Client Relationship Executive

Job Description:

Maintains and grows relationships with existing clients to ensure satisfaction, retention, and identification of upselling opportunities.

Key Responsibilities:

Act as a dedicated point of contact for assigned clients.
Ensure timely resolution of client issues and concerns.
Identify opportunities to offer additional services or products.
Regularly update clients on company offerings and industry trends.

Skills Required:

Excellent interpersonal and problem-solving skills.
Strong understanding of customer relationship management.
Ability to manage multiple client accounts efficiently.

Lead Generation Specialist

Job Description:

Focuses on finding and qualifying potential clients through various digital and offline channels to support the sales pipeline.

Key Responsibilities:

Research target markets to create and manage prospect lists.
Use email, LinkedIn, and outbound calls for initial outreach.
Qualify leads before passing them to the sales team.
Track lead generation efforts using CRM tools.

Skills Required:

Strong communication and prospecting skills.
Experience in using lead generation platforms and tools.
Data-driven and highly organised.

Business Development Executive

Job Description:

Responsible for generating new leads, approaching prospective clients, and securing new business to help the company grow.

Key Responsibilities:

Identify, contact, and pursue new sales leads.
Deliver persuasive sales presentations and proposals.
Maintain long-term relationships with clients and partners.
Achieve monthly and quarterly sales targets.

Skills Required:

Strong negotiation, sales, and networking skills.
Confidence in cold calling and lead conversion.
Familiarity with CRM systems and sales reporting.

Assistant Business Development Manager

Job Description:

Supports the Business Development Manager in driving growth by identifying new business opportunities, preparing proposals, and maintaining client relationships.

Key Responsibilities:

Conduct market research to identify potential clients and emerging trends.
Assist in preparing pitches, presentations, and proposals.
Support the sales process and maintain customer databases.
Coordinate with internal teams to meet client needs.

Skills Required:

Strong communication and research abilities.
Proficiency in CRM tools like Salesforce or HubSpot.
Good organisational and follow-up skills.

Office Manager

Job Description:

An Office Manager oversees office operations and administrative staff to ensure a productive, organised, and well-maintained workplace environment.

Key Responsibilities:

Supervise administrative staff and coordinate office activities.
Manage office budgets, supplies, and vendor relationships.
Implement office policies and procedures to improve efficiency.
Organise meetings, events, and internal communications.

Skills Required:

Strong leadership, organisational, and problem-solving skills.
Excellent written and verbal communication.
Experience with office management tools and software.

Administrative Assistant

Job Description:

An Administrative Assistant provides essential office support by managing schedules, handling correspondence, and maintaining efficient office operations.

Key Responsibilities:

Organise meetings, manage calendars, and prepare necessary documentation.
Handle phone calls, emails, and inquiries efficiently.
Maintain filing systems and process office-related paperwork.
Provide day-to-day administrative support to various departments.

Skills Required:

Strong attention to detail and organisational skills.
Proficiency in Microsoft Office Suite and communication platforms.
Good interpersonal and customer service abilities.

Operations Coordinator

Job Description:

An Operations Coordinator is responsible for supporting the day-to-day operations of a business by coordinating between departments, ensuring smooth workflow, and assisting with administrative processes.

Key Responsibilities:

Monitor and improve daily operational processes.
Schedule meetings, manage documentation, and support project timelines.
Liaise between internal teams to ensure smooth communication.
Assist with reporting, logistics, and resource allocation.

Skills Required:

Strong organisational and multitasking abilities.
Excellent communication and time management skills.
Proficiency in Microsoft Office and project management tools.

Customer Support Intern

Job Description:

A Customer Support Intern assists the customer service team by providing first-level support, responding to customer inquiries, and ensuring a positive customer experience.

Key Responsibilities:

Respond to customer emails, chats, and phone inquiries in a timely manner.
Assist with resolving basic customer issues and escalate complex cases to senior staff.
Document customer interactions and update support databases.
Support the team in monitoring customer feedback and suggesting improvements.

Skills Required:

Strong communication and problem-solving skills.
Basic proficiency in CRM software and customer support platforms.
Ability to handle customer queries professionally and empathetically.

Database Administrator (DBA)

Job Description:

A Database Administrator is responsible for managing, securing, and optimising company databases to ensure data availability, integrity, and performance.

Key Responsibilities:

Install, configure, and maintain database systems like MySQL, Oracle, or SQL Server.
Monitor database performance and implement security protocols.
Back up, restore, and ensure data recovery procedures are in place.
Collaborate with developers and IT teams to support data-driven projects.

Skills Required:

Proficiency in database management systems and SQL.
Strong problem-solving and troubleshooting skills.
Knowledge of data security, backup, and recovery processes.

Assistant Digital Marketing Manager

Job Description:

An Assistant Digital Marketing Manager supports the planning, execution, and optimisation of digital marketing strategies to increase online brand visibility and drive customer engagement.

Key Responsibilities:

Assist in managing SEO, PPC, social media, email marketing, and website content strategies.
Monitor and analyse campaign performance to recommend improvements.
Coordinate with creative, content, and external digital agencies.
Stay up-to-date with digital trends and competitor activities to support decision-making.

Skills Required:

Strong organisational and multitasking abilities.
Proficiency in digital marketing tools like Google Ads, Google Analytics, and CRM platforms.
Strong communication and reporting skills.

Influencer Marketing & Management Training Consultant

Job Description:

An Influencer Marketing & Management Training Consultant designs and delivers training programs focused on influencer partnerships, campaign management, and best practices to help businesses maximise their influencer marketing strategies.

Key Responsibilities:

Develop and conduct training sessions on influencer outreach, campaign planning, and performance tracking.
Guide organisations on selecting the right influencers aligned with their brand values.
Provide frameworks for building long-term influencer relationships.
Evaluate training effectiveness and update materials to reflect current trends.

Skills Required:

In-depth knowledge of influencer marketing platforms and social trends.
Strong presentation, training, and stakeholder management skills.
Experience with campaign measurement tools and social media analytics.

Marketing Analyst

Job Description:

A Marketing Analyst gathers, interprets, and analyses data to assess the effectiveness of marketing campaigns and strategies, providing actionable insights to improve business performance.

Key Responsibilities:

Collect and analyse data from campaigns, customer feedback, and market trends.
repare reports and dashboards using tools like Google Analytics, Excel, or Power BI.
Provide actionable recommendations to optimise marketing strategies and ROI.
Work closely with digital, content, and sales teams to align data-driven strategies.

Skills Required:

Strong analytical and critical thinking abilities.
Proficiency in data analysis tools and platforms like Google Analytics, Tableau, or SQL.
Excellent communication skills to present findings clearly to stakeholders.

Social Media Manager

Job Description:

A Social Media Manager is responsible for building and managing the organisation’s social media presence to increase brand awareness, engagement, and lead generation.

Key Responsibilities:

Plan, create, and schedule engaging content across social platforms like Instagram, LinkedIn, TikTok, and X (Twitter).
Monitor social media trends, community feedback, and competitor activities.
Manage paid social campaigns to drive traffic and conversions.
Track performance metrics and prepare social media reports.

Skills Required:

Strong knowledge of social media platforms, algorithms, and tools like Hootsuite or Buffer.
Creativity, visual storytelling, and audience engagement expertise.
Ability to analyse data and adjust strategies accordingly.

Content Marketing Specialist

Job Description:

A Content Marketing Specialist is responsible for creating, managing, and distributing valuable content to attract and engage a clearly defined audience, ultimately driving profitable customer action.

Key Responsibilities:

Develop and manage content strategies across blogs, social media, and email campaigns.
Write and optimise content for SEO and audience engagement.
Analyse content performance and adjust strategies to maximise reach and impact.
Collaborate with design, SEO, and digital teams to ensure content consistency and brand alignment.

Skills Required:

Excellent writing, editing, and storytelling skills.
Proficiency in content management systems (CMS) like WordPress.
Understanding of SEO, social media trends, and analytics tools.