AI for Growth: Discover New Markets
Using AI to research where your next customers are
“Export” can feel like a big, intimidating word. But expanding into new markets, whether that means selling to a new province or exploring international buyers, starts with research. This workshop teaches participants how to use AI to explore potential markets, understand what buyers in different regions care about, size up the competition, and figure out whether a new market is worth pursuing. It takes what used to require external consultants or weeks of desk research and turns it into something an entrepreneur can start doing in an afternoon.
Event hosted by ONSIDE’s Start Now Incubator and facilitated by Camp Tech.
What participants will walk away knowing:
• How to use AI to research and compare potential new markets (domestic and international)
• How to understand cultural and regional differences in buyer expectations
• How to evaluate whether a market opportunity is realistic for your business
• How to build a basic market entry checklist using AI as your research partner
Format: 90-minute live virtual workshop with demos, guided exercises, and Q&A
Facilitated by: Hema Ramsingh, Instructor, Training Facilitator, & AI Adoption Mentor/Coach at Camp Tech
Hema Ramsingh is a Toronto-based freelance digital marketing strategist with over 15 years of experience as part of corporate marketing teams. Presently, Hema collaborates with small businesses, entrepreneurs and content creators developing comprehensive digital and content marketing strategies to bring their brand to life.
ABOUT CAMP TECH
Camp Tech is Canada’s most established leader in tech and AI skills training. Founded in Toronto in 2012 by Avery Swartz, Camp Tech offers short, accessible programs that help small businesses and nonprofits build practical digital and AI skills to thrive in today’s economy.
Camp Tech has delivered hundreds of workshops, including as the founding training partner for Digital Main Street, and remains committed to equity-seeking communities, including women, Indigenous peoples, and rural and remote Canadians.
About the Start Now Incubator
An ONSIDE project, The Start Now Incubator supports Canadian women entrepreneurs trying to build or grow a business, with a focus and commitment to rural, indigenous, diverse, and underserved women. Within a hybrid community of intersectional women, you’ll unearth renewed confidence and tactics to help you start and grow your dream business.
With funding and support from the Women Entrepreneurship Strategy Fund (WES), Start Now Incubator will strengthen capacity and address ecosystem gaps for diverse populations of women entrepreneurs, including rural and underserved women.
About ONSIDE
A community accelerator empowering rural and underrepresented groups through inclusive innovation-driven entrepreneurship and collective impact.